As the summer has officially started, so have my internships! I’ve been given the opportunity to work at two public relations firms and I couldn’t be more excited! I’m hoping these experiences will solidify my interests in public relations (PR) and be able to see if it’s the right career path for me. As I’m going through these experiences this summer, I have found two books to help guide me along in the process.
‘How to Win Friends and Influence People’ by Dale Carnegie was mentioned to me during a guest lecture in my public relations class. The guest speaker said that this book helped him tremendously in his life and his career. Another student in my class stated that they had started to read this book, and I had also read an article on PR Daily that had also suggested this book. So, I immediately knew I had to see what it was all about. At first glance, the 260 page book peeked my interest. After the preface and introduction, Mr. Carnegie wrote a section called ‘Nine Suggestions To Get The Most Out Of This Book.’ What intrigued me about this was that some of his suggestions were to read the chapters not once but twice, underline/highlight anything you find you can use in your daily life, and to constantly try to find an opportunity to use the principles he gives at the end of every chapter whenever you can. I find it so intriguing to see how his advice has been so impactful and that it is still so influential today, being referenced 80 years later!
‘Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.’ by Aliza Licht has been referenced on every web search I’ve done involving the words “fashion” and “PR”. Being that fashion PR is something I’m very interested in pursuing, I thought I’d give this book a try. So far I’ve been enjoying it! It’s Aliza’s story on how she changed her mind from pursuing a medical degree and a career in plastic surgery to fashion public relations! Her work as @DKNYPRGIRL helped take public relations to a whole new level on social media. She states this book is her way of “grabbing coffee” and being able to mentor those who are interested in the industry by giving insider tips and tricks. Her advice also encompasses information that you can apply to any industry! Whether you’re pursuing the same job you’ve had for years, or you’re thinking of making a change and starting something new.
I’m excited to dive more into these books and gain valuable take-aways from each author! I’ll update a review once I finish each book and state my thoughts on how I feel it has helped me this summer and for my future career!
xo – Britt